01
01Engagement pods, bought followers, or anything that makes a number look good and mean nothing.
Say no to
A sharper yes starts with a sharper no.
Good work needs a point of view. These are the shortcuts, habits, and requests we would rather leave behind.
The line
02
02Brands that want a creator to lie about using a product they have never touched.
03
03“Make it go viral” as a brief. That is not a brief, that is a wish.
04
04Thirty-slide decks before we have had one honest conversation.
05
05Content calendars filled with awareness days nobody asked for.
06
06A founder who wants to look like a creator but refuses to show up like a person.
07
07Anything that needs three rounds of approval to say one obvious thing.
08
08Work that makes the world noisier without making anyone’s life better.
If the work can be made more honest, more useful, or more human, we are interested. If not, there are plenty of other places to make noise.